What’s Wrong With A Dozen?

Dear Woolworths and Children’s Cupcake Manufacturers,

My husband mentioned this the other day and I am inclined to agree with him – what is it with the mixes that only make 10 cupcakes? Are you both too cheap to let us make 12? This number makes more sense to me. I mean when you get out your cupcake tray to make it easier to get the little suckers in and out of the oven, you don’t have a tray of 10. You have trays of 6 or trays of 12. I’ve never seen one with 10. I’d say that baking just makes you lean more towards the dozen but a baker’s dozen is actually 13. That’s still more than 10.

I find it hard to believe that in a mix of cake ingredients where you only need the purchaser to supply an egg, some butter and some water that you are unable to make a mix that will facilitate an extra 2 cupcakes without the need for another whole egg. Its not about the extra patty cake papers either because there are always extras of those in the packet anyway. And the current provision for icing could definitely stretch another 2 but no. You have the dumb number of 10.

Why would you only want to make 10? Recipes don’t make “10” serves. Recipes make 4, 6 and 8 serves and you double recipes where required to make more but who wants only 10 cupcakes when you could make 12? If you have 2 kids, you could divide that number in 2 but with 3 kids, you’d be stuffed. To divide evenly at that point, you have 1 left over and most families have 2 parents so again, dumb number. 4 or 5 kids (with or without token leftovers for parents) “might” work but if you have that many kids, they’re going to be energetic and boisterous together and 2 measly cupcakes are going to do squat. And if you have 1 kid, theres no way you are letting them have the whole batch of refined sugar there and you’re still doling it out to 1 kid and possibly 2 parents so someone still loses.

I tell you, 10 cupcakes is a cop out number. Plus, those suckers are not the large light and fluffy cupcakes that mums used to make for birthdays. Those mixes only just scrape the number they are morally and legally obliged to provide as per the packet advertising and not a skerrick more. The only way you sucker people into buying the product in the first place is Disney brand recognition. My 3-year-old is in love with Cinderella and Frozen and as perhaps overly indulgent parents, we have purchased them for her. Only when they are on sale of course because perhaps they don’t sell as well as other products since everyone else knows that they are an overpriced and under catered option for your table!

So I guess more fool us for getting suckered in on more than one occasion. Perhaps next time though, we will just walk a little faster down that aisle and whenever we have the urge to do some baking, we will come home and really be wild by, you know, reading a recipe book. One that is going to give us a mixture for more than 10 cupcakes. Just saying.

Hungrily yours,
A sweet tooth


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